The Making of a Print
Happy Wednesday! We have a whirlwind May at MM. I’m sending this mid flight on our way to shoot our first splashy, summery new collection that will land firmly in July! It’s always exciting to begin the transition to a new season, especially with a new print. So with that in mind, and our fresh batch of Louise Shift web stock now available in the shop (!!!!), I thought I’d dedicate this post to our print development process, and share a little bit more about some of our fan favorite Spring prints.
I’m always drawn to a white-grounded, tossed multi, particularly for Spring. There are a few terms we use in print development which may seem obvious but should be clarified – a “multi” is simply a print composed of more than two colors. A “tossed” print is one without a set direction (which designers like as they allow you to waste less fabric).
They always seem impossibly fresh to me and easily mixed with other items in the Spring wardrobe. When Summer comes, I want a stronger dose of color. Prints usually begin with pulling inspiration from a few places – a piece of art, an archival wall covering or piece of clothing, a movie character, and more often than not, something that almost looks great, but is lacking something.